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Dancer. Creator. Skater. Beatmaker. Watch as these rising Filipino talents from various fields—Alex Martinez, Dara Carmina, Darbie Estrebilla, Janina Dizon, Jemima Reyes, Jubei Caceres, Kat Cuenca, Lexus Cabanting, Meyer Eugenio, Rex Villalon and Siobhan Moylan—come together to write the next inspiring chapter of their lives. How will you craft your future narrative? It all starts now.




  1. Follow @levis on TikTok and @levis_sea on Instagram.
  2. On TikTok, create a 60-second (1 minute) video pitch demonstrating your passion and tell us what you need to make your greatest story come to life.
  3. Post your video to TikTok, tag @levis and include the hashtags #GreatestStoryEverWornPH and #150YearsOfThe501 from May 27 until July 2, 2023.
  4. Fill in the online contest entry form to register and confirm your entry.
  5. The best three pitches will each win P150,000 to make their passion a reality!

Per DTI Fair Trade Permit No. FTEB-167952 Series of 2023.


This contest is open to all residents of the Philippines aged 15 years old and above at the time of entry.


Terms & Conditions
("Promotion Terms")

By entering into this promotion, you agree to these Promotion Terms, our Privacy Policy, and our Terms of Use.

You further acknowledge that you have read and understood Levi’s Privacy Policy, and these Promotion Terms, and hereby offer your freely given, explicit, and unambiguous consent to the processing of your personal data for the purposes set out in these Promotion Terms. You understand that your consent does not preclude the existence of other criteria for lawful processing of personal data, such as Levi’s legitimate interests, and does not waive any of my rights under the applicable laws.

'("Promotion") is conducted by LEVI STRAUSS PHILIPPINES INC. II, 20/F Tower 2, The Enterprise Center, Paseo De Roxas cor Ayala Ave, Makati City (“Promoter” or “us or we”).
PROMOTION PERIOD The Promotion commences from May 27, 2023 12:00AM (Philippines time) and closes on July 2, 2023, 11:59PM (Philippines time)
(“Promotion Period”).
AUTHORISATIONS Authorized under DTI Fair Trade Permit No. FTEB-167952 Series of 2023
ELIGIBILITY Entry is only open to residents of Philippines who:
  • Are at least 15 years or older at the time of entry;
  • Owns a personal TikTok Account that has proof account is registered to their name.
  • not an employee of Levi Strauss Philippines Inc. II, its participating outlets, affiliates, suppliers, concessionaires, third party agents, and relatives up to second degree of consanguinity or affinity.
ENTRY INSTRUCTIONS To enter the Promotion, Entrants must complete the following steps during the Promotion Period:
  • Make a 1-min pitch video demonstrating your passion and what you require to make it the greatest story and upload it on your personal TikTok account.
  • For TikTok: On your caption tag the official @levis TikTok account with a hashtag of #GreatestStoryEverWornPH & #150YearsOfThe501
  • Entrants are required to pin he/she’s name and age at their post’s comment section –
  • Entrants are required to register their entry via official Gform link from Promoter’s announcement post. (Name & TikTok video link must be entered)
  • Group Video entry is valid but is eligible for single winner prize only (TikTok user’s account holder basis).
  • Deadline of entries will be on July 2, 2023, 11:59PM (Philippines time)
  1. Three (3) Prizes will be awarded. 3 Winners is entitled with PHP150,000 cash prize each (Subject to 20% Tax.)
    Prize includes:
    Approximate value of the Prize: PHP 150,000 No difference between the actual cost of Prize components and the approximate Prize value will be provided. (The 20% prize tax for prizes exceeding Php10,000.00 and all other taxes and expenses incurred in relation to the prizes will be shouldered by Promoter.
  2. All Prize details will be determined in the sole and absolute discretion of Promoter.
  3. Promoter is fully responsible for any and all applicable tax deductions to the prize (including prize tax and withholding taxes).
  4. Prizes are not exchangeable to any Levi’s Merchandise voucher.
  5. Winner may claim the prize at 20/F Tower 2, The Enterprise Center, Paseo De Roxas cor Ayala Ave., Makati City by submitting one (1) valid ID.
    If outside Metro Manila, Accredited Levi’s Representatives (Merci Dieu Marketing) will conduct verification and credit prize thru Bank transfer once Winner’s identity is validated.
  1. Judging of eligible entries will take place at about 12:00PM (Philippines time) on July 12, 2023 at, Levi Strauss Philippines Inc. II, 20/F Tower 2, The Enterprise Center, Paseo De Roxas cor Ayala Ave, Makati City ("Judging") in the presence of a DTI representative.
  2. Promoter will consolidate all eligible TikTok video entries thru Google Form for Judging.
    Judges as follows:
    LSPI Internal Judges
    Charisse Chua: LSPI Country Manager
    Audree Del Rosario: LSPI Senior Marketing Specialist
    Jonas Hombre: LSPI Marketing Executive
  3. There will be three (3) eligible prize winners based from the Judge’s scoring criteria.
Criteria Description Percentage
Relevance to the theme The work thoroughly explains the theme and he/she's passion "THE GREATEST STORY EVER WORN. IS STILL BEING MADE " 50%
Authenticity & Creativity The work must be original and creative, entrant has artistically woven he/she's interpretation of the theme in the video. 35%
Technical Quality Adherance to the technical requirements and contain creatively and correctly used elements (i.e. text, illustrations, props, etc. 10%
Audience Impact Measure of audience impressions on the video. Total likes & views to the TikTok video posted by entrant. 5%
  1. The Result of the Draw will be published online via the Promoter's official (https://www.levi.com.ph/) within a week after the Judging date (July 19, 2023).
  2. Winners will each be manually notified through their social media account first (TikTok account) & phone call by our Accredited Levi’s Representatives (Merci Dieu Marketing), on how to claim their prizes. (“Prize Notification”).
  3. Promoter accepts no liability if a winner fails to receive notification due to spam or other security settings, or if a winner has provided incorrect or otherwise non-functioning contact information.
  4. Redemption period: If the potential winner does not respond to any such Prize Notification within seven (7) days of issuance or declines the Prize for any reason, a disqualification will result and the Prize will be forfeited upon prior approval of DTI.
  5. The potential winner may be required to submit his/her identification to the Promoter as reasonably requested by Promoter or its agent for the purpose of accomplishing correct bank details in connection with the Prize, within two (2) days of acceptance of Prize. Failure to submit any information required by the Promoter or to return the required documents within the specified time period, non-compliance with these Promotion Terms or the return of the Prize (or any portion thereof) or Prize Notification as undeliverable may result in disqualification and Prize forfeiture. In the event of disqualification and Prize forfeiture, at Promoter’s sole discretion and time permitting, an alternate potential winner may be selected from the Reserves in accordance with the order they were first drawn.
RESOLVING DISPUTES Complaints regarding the Promotion may be submitted by email to https://www.levi.com.ph/contact-us. If there is a dispute concerning the complaint, the decision of the Promoter is final and binding in concurrence with DTI and no further correspondence will be entered into.
  1. The Promoter reserves the right to verify the validity of entries and to disqualify any entry or refuse to award the Prize where false or misleading details have been given by you, or you have behaved in a fraudulent or dishonest manner or in breach of any of these Promotion Terms. Any entry not complying with these Promotion Terms is invalid. Errors and omissions may be accepted at the Promoter's discretion.
  2. All personal information you provide us in connection with the Promotion will be used, processed and disclosed for the purpose of running the Promotion, as well as the purposes below, and otherwise in accordance with the Promoter’s Privacy Policy. By entering this Promotion, you acknowledge that the Promoter can contact you by email for the Promotion purposes. If you win, you also understand that the Promoter may disclose your personal information to third parties involved with providing and delivering the Prize to winner, and the Promoter may publicize the your name, address (city and state/territory of residence), photograph, voice, statements and/or other likeness, images and video footages on the use of the Prize including attendance at events being part of the Prize, and prize information for advertising, promotional, and trade in any media or format now known or hereafter devised, throughout the world, without limitation and without further compensation, consideration, permission or notification, unless prohibited by law. To the extent permitted under the applicable data protection law, the Promoter relies on a legitimate interest or contract fulfillment basis for collecting, storing, and processing the abovementioned information for the declared purposes.
  3. WAIVER OF LIABILITY/PUBLICITY RELEASE: By participating in the Promotion and submitting an entry, and to the extent allowed by law, each Entrant (a) agrees to be bound by these Promotion Terms, including all entry requirements, and (b) waives any and all claims against the Promoter and each of their respective parents, affiliated companies, subsidiaries, officers, directors, employees, agents, licensees, distributors, dealers, retailers, printers, representatives and advertising and promotion agencies, and any and all other companies associated with the Promotion, and all of their respective officers, directors, employees, agents and representatives (collectively, “Released Parties”) for any injury, death, damage or loss that may occur, directly or indirectly, in whole or in part, from the participation in the Promotion or from the receipt or use of the Prize (or any portion thereof) or any travel or activity related to the receipt or use of the Prize (or any portion thereof).
  4. Released Parties (a) make no warranty, guaranty or representation of any kind concerning the Prize (or any portion thereof), and (b) disclaim any implied warranty. Released Parties are not agents of the merchant or service providers of the any part of the Prize and assumes no liability or responsibility for the acts or defects in the goods, or delay, cancellations or unsatisfactory delivery of services offered in any part of the Prize for any reasons howsoever arises. Any dispute about the quality or service standard must be resolved directly with the merchant or service providers. The merchant or service providers may impose conditions for the use of the goods or services and Released Parties will not be responsible for any injury, loss or damage suffered as a result of the usage of the goods and services or in connection with the Promotion and/or acceptance or use of the Prize.
  5. The Promotor is not liable for any failure to record an entry into the Promotion, and for any late, lost or misdirected entries, including but not limited to entries received due to technical problems (collectively, “Entry Failures”), if such Entry Failures are due to reasons contributed by the Entrants, their software, hardware and/or their network connectivity. Records of the Promoter and its agencies are final and conclusive as to the time of receipt of an entry. Entrants are solely responsible for internet connectivity, and software and/or hardware that may be required in order to submit an entry.
  6. Failure by the Promoter to enforce any of its rights at any stage does not constitute a waiver of these rights.
  7. Except where prohibited by law, these Promotion Terms are governed by and construed in accordance with the laws of the Philippines. Any action, suit, or case arising out of, or in connection with, the Promotion or these Promotion Terms must be brought in the non-exclusive domicile of the Manila, Philippines Court. As a condition of entering this Promotion, each Entrant agrees that under no circumstance will Entrant be permitted to
  8. obtain awards for, and Entrant hereby waives all rights to claim, punitive, incidental, consequential or any other damages, other than for actual out-of- pocket expenses. The invalidity or unenforceability of any provision of these Promotion Terms shall not affect the validity or enforceability of any other provision. In the event that any provision is determined to be invalid or otherwise unenforceable or illegal, these Promotion Terms shall otherwise remain in effect and shall be construed in accordance with their terms as if the invalid or illegal provision were not contained herein. In the event there is a discrepancy or inconsistency between disclosures or other statements contained in any Promotion-related materials and the terms and conditions of these Promotion Terms, these Promotion Terms shall prevail.