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LEVI’S® Icon Modern - header


 
LEVI’S® Icon Modern - header

LEVI’S® 501® JEANS

Representing the past, present and future of style, 501® Jeans are the real OG. Created 149 years ago, this certified denim legend is the pair that started it all.

A STORIED HISTORY

Keeping it original since 1873. It all started with the brand’s very first collab: San Francisco wholesaler Levi Strauss and Nevada-based tailor Jacob Davis linked up to revolutionize work pants with the addition of durable rivets to make them even stronger. The denim duo patented this process on May 20, 1873, creating the blueprint for all blue jeans—and the rest is history.

IT’S THE BLUE JEAN OG

Keeping it original since 1873. With patented durable rivets, a five-button fly and an effortlessly cool silhouette, there’s a reason why this blank canvas for self-expression has achieved icon status.

We linked up with visionaries who embody this spirit of 501® Jeans, paying homage to the iconic fit. Here’s what they say about the jeans that only get better the more you wear it.

SHOP 501® JEANS

Celebrate 149 years of epic denim. The 501®’s distinctive five-pocket design, straight fit and button fly has come to signify rule-breaking, gender-bending, wear-it-how-you-want effortless cool.